At Citadel, we possess the skills and expertise to tackle a wide range of commercial projects, paired with deep appreciation for culture and values.  Recognizing that each project is unique, we adopt a customized approach by understanding our clients, their values and their goals.  We believe that maintaining a positive and enthusiastic attitude is crucial for success.  Whether managing a major commercial project or engaging without team, we consistently bring a high energy and commitment. 

The Marketing & Social Media Specialist will be responsible for elevating our brand presence across all digital and traditional channels.  The ideal candidate is a creative self-starter with a passion for storytelling, a sharp eye for design and the analytical mindset to drive measurable results through well-crafted campaigns and compelling content. 

 

•       Manage and grow the company's presence across all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.

•       Develop, schedule, and publish daily/weekly content aligned with brand voice and marketing calendar.

•       Monitor and respond to comments, messages, and community engagement in a timely manner.

•       Track platform analytics and produce regular performance reports with insights and recommendations.

•       Stay current on social media trends, algorithm updates, and platform features to maximize reach and engagement.

•       Capture high-quality photo and video content at company events, product launches, and day-to-day operations.

•       Edit and produce polished visual assets including images, short-form videos, reels, and stories.

•       Write compelling copy for social posts, email campaigns, website pages, and promotional materials.

•       Maintain a content library and ensure brand assets are organized, updated, and accessible.

•       Plan, execute, and manage integrated marketing campaigns across digital and print channels.

•       Coordinate paid advertising efforts (Google Ads, Meta Ads, etc.) including audience targeting, budgeting, and performance optimization.

•       Collaborate with internal teams and external vendors to ensure campaign materials are delivered on time and on brand.

•       Analyze campaign results and provide actionable reporting to stakeholders.

•       Design and produce professional presentations for internal meetings, client pitches, and trade shows.

•       Create branded marketing collateral including brochures, flyers, banners, email templates, and signage.

•       Ensure all materials adhere to brand standards and effectively communicate key messages.

•       Support the development and execution of the overall marketing and brand strategy.

•       Conduct competitive research and market analysis to identify trends and opportunities.

•       Manage company website updates and ensure content is current, accurate, and SEO-optimized.

•       Assist in planning and coordinating company events, trade shows, and promotional activations.

•       Build and manage email marketing lists and campaigns using platforms such as Mailchimp, HubSpot, or similar tools.

•       Design email templates and write engaging content that drives open rates, clicks, and conversions.

•       Maintain and update CRM records in collaboration with the sales team.

-       Communications, Graphic Design, Journalism, or a related field preferred.

-       2-4 years of hands-on experience in a marketing, social media, or content creation role.

-       Proven track record of managing social media accounts and executing success.

-       Portfolio of marketing materials, content, and/or campaigns required. 

·       Skills & Competencies: 

-       Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva. 

-       Experience with social media management platforms. 

-       Strong copywriting and editing skills with excellent command of grammar and brand voice.

-       Photography and videography skills; familiarity with on-camera equipment and lighting preferred.

-       Knowledge of SEO best practices and web content management. 

-       Experience with email marketing platforms and basic CRM functionality. 

-       Proficiency in Microsoft Office Suite and/or Google Workspace.

-       Familiarity with digital advertising platforms. 

-       Strong organizational skills and ability to manage multiple projects simultaneously under deadlines. 

-       Analytical mindset with the ability to interpret data and translate it into actionable insights.